How Well Do You Know Your Target Audience?
Part of developing a marketing strategy for my clients involves gaining a complete understanding of their target audience. Unfortunately, most businesses fall into a familiar trap that prevents them
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copywriting services
Why Your List is Vital to Successful Event Marketing
Every good marketing strategy involves a plan to develop a list so that a business can market to it on a regular basis. What most businesses don’t realize is
Never Underestimate the Power of a Good Content Strategy
There has never been a better time to reach prospective customers than there is now. Businesses have so many marketing channels to reach their target audience that it’s mind-boggling. They
Timing is Everything in Event Marketing
Getting the marketing just right for your event can make a huge difference in its success. Part of getting it right all comes down to the timing of when
How to Measure Your Marketing Campaign’s Performance
When you’re sending out an email, postcard, sales letter, or any other marketing promotion, it’s important to know who you’re sending it to and what their response is. Why? It’s a great
Focus on What You Do Best to Guarantee Your Success
As someone who provides copywriting services, I meet a lot of people both online and offline. The one thing that surprises me most is how many business owners tell
Three Keys to Successful Content
If you want your business to get noticed online, you must create content. But just any content won’t do. You need to have a specific plan in mind
Do You Need to Revamp Your Marketing Strategy?
Has the response rate from your marketing promos dropped? Or, are you not reaching as many prospective customers as you'd hoped? It may be time to revamp your marketing strategy. Staying Away
Does Your Marketing Strategy Reflect Your USP?
Your business sells a product or service that provides a solution to your customers. But are you addressing that solution when it comes to your marketing strategy? Whether you sell software that