As someone who provides copywriting services, I meet a lot of people both online and offline. The one thing that surprises me most is how many business owners tell me that they spend hours doing everything but the one thing that they should be doing – running their business.
I hear stories of people staying up past midnight to get everything done. They’re so tired and overwhelmed that they don’t realize that they’re not focusing on their actual business. Unfortunately, I can relate to this because I was once in their shoes.
I learned the hard way how it wasn’t worth my time to do certain tasks. I finally realized that it was actually more expensive for me to do certain tasks than to hire someone to do them for me. My day should be spent writing copy and marketing to prospective customers. That’s it.
It’s easy to think that you can’t afford to hire someone or outsource certain tasks, especially when you’re working with a tight budget. One way to look at it is if you are focused on what you do best, you are actually more productive and can make more money.
Some prospective customers will tell me that they like to write their own content. That’s great and I can understand that. However, these are usually the same people who complain that they’re not getting quality leads from their marketing materials or they don’t understand why they have a website in the first place because no one pays attention to it.
Why does this happen? It has no bearing on whether or not they are good writers. Most people are good writers. What they don’t understand is web marketing takes time and patience to learn how to do it correctly. You need to tailor your messages specifically to online customers, learn SEO, drive traffic to your website, and practice proven techniques in order to be successful online.
This is just one example of spending time on something you’re not an expert in. I see people trying to keep up with accounting functions, answering the phone, marketing, and a lot of other duties not among their specialties.
If you want your business to succeed, do what you do best. You will free your mind to the ideas and concepts that will make your business profitable. Hire someone (or a group of people) to do the rest of the stuff and you’ll see a drastic change in how your business improves.