The 3 Best Ways to Engage Your Target Audience
With the variety of marketing options available to engage your target audience, it can be an overwhelming process to decide which methods work the best. Some of the methods
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marketing strategy
Are You Struggling to Stay Ahead with Social Media?
As with other online marketing efforts, social media is not a one and done type of strategy. In fact, it requires constant involvement and interaction in order to be effective.
Should You Hire a Professional on Retainer?
Many businesses have someone on staff to handle their ongoing needs such as web development, building maintenance, or creating a marketing strategy. However, they may find that their designated
How Well Do You Know Your Target Audience?
Part of developing a marketing strategy for my clients involves gaining a complete understanding of their target audience. Unfortunately, most businesses fall into a familiar trap that prevents them
Why Your List is Vital to Successful Event Marketing
Every good marketing strategy involves a plan to develop a list so that a business can market to it on a regular basis. What most businesses don’t realize is
Never Underestimate the Power of a Good Content Strategy
There has never been a better time to reach prospective customers than there is now. Businesses have so many marketing channels to reach their target audience that it’s mind-boggling. They
Timing is Everything in Event Marketing
Getting the marketing just right for your event can make a huge difference in its success. Part of getting it right all comes down to the timing of when
How to Measure Your Marketing Campaign’s Performance
When you’re sending out an email, postcard, sales letter, or any other marketing promotion, it’s important to know who you’re sending it to and what their response is. Why? It’s a great
Focus on What You Do Best to Guarantee Your Success
As someone who provides copywriting services, I meet a lot of people both online and offline. The one thing that surprises me most is how many business owners tell