How Well Do You Know Your Target Audience?
Part of developing a marketing strategy for my clients involves gaining a complete understanding of their target audience. Unfortunately, most businesses fall into a familiar trap that prevents them
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direct response copywriting
Why Your List is Vital to Successful Event Marketing
Every good marketing strategy involves a plan to develop a list so that a business can market to it on a regular basis. What most businesses don’t realize is
Never Underestimate the Power of a Good Content Strategy
There has never been a better time to reach prospective customers than there is now. Businesses have so many marketing channels to reach their target audience that it’s mind-boggling. They
Timing is Everything in Event Marketing
Getting the marketing just right for your event can make a huge difference in its success. Part of getting it right all comes down to the timing of when
How to Measure Your Marketing Campaign’s Performance
When you’re sending out an email, postcard, sales letter, or any other marketing promotion, it’s important to know who you’re sending it to and what their response is. Why? It’s a great