Information products are a great way to add additional revenue streams to your existing business. Some people actually make information products their complete business.
But are they a good fit for you?
It partly depends on what type of business you have and if it’s something your customers will be open to.
If your business revolves around providing information to your customers, then information products could be a great way to increase revenue. The problem sometimes lies in whether or not you see your business as an information provider.
You can easily create information products if your business consists of:
- Training
- Coaching
- Publishing
- Speaking Engagements
- Events or Seminars
- Mentoring
Whether you are training people on how to start or be successful in a specific type of business, showing them the ins and outs of internet marketing, or you hold information-based events or seminars, your business can directly benefit from selling information products.
One of the biggest benefits of creating and selling information products based on your business is that you can use them to leverage more time for more important things. Instead of taking a significant amount of time out of your schedule to train individual people or travel to multiple destinations to speak or meet with others, your information products can do all or most of the work for you.
Coaching or training sessions can easily be put into book, ebook, CD, audio, or DVD formats for your audience. You can also record webinars or podcasts and turn them into a variety of formats. You can even take things a step further by charging a monthly fee to access a membership site that houses all of the information you provide to your audience. By offering information products, your audience can have unlimited access to you and your material without having to wait to schedule a meeting or attend a seminar.
This also means that you can free up your time to take on other business or personal tasks. You can work on creating new material for additional products or services or you can simply spend more time doing the things that are important to you.
Of course, providing information products to your audience doesn’t mean that you have to alienate yourself from them. You still want to have a presence to enhance trust and credibility. It simply means that you don’t have to do as many meetings, sessions, or events, in order to produce a significant amount of money for your business.
Consider how information products can fit into your business and how they have the potential to make your life easier. As the saying goes, if your business requires a majority of your time, you still just have another job. Create different formats to see what works best for your audience and start enjoying the true benefits of owning a business.
