Is It Possible to be an Information Marketer Without Even Knowing It?

information marketing

The term “information marketing” isn’t necessarily new but some businesses still may not classify themselves as such. If you currently publish information in the forms of books, ebooks, training manuals or courses, you may not realize it but you, in fact, are an information marketer. While you may classify yourself as a coach, trainer, author,…

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Does Social Media Need a Different Strategy?

social media marketing strategy

Every aspect of your overall marketing campaign needs its own strategy. All of your marketing avenues deserve a specific set of tasks and goals to help you reach your goals. But what about social media? It’s a different animal than traditional advertising so it deserves its own special type of attention. The Social in Social…

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3 Simple Ways to Improve Your Social Media Results

social media strategy

Social media should be an integral part of every company’s marketing strategy. While some may still consider it a fad, it’s certainly made an impact and it’s definitely not going away anytime soon. One of the contributing factors to social media’s importance to marketing campaigns is the fact that it’s not just for teenagers anymore.…

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Three Reasons Why Your Marketing Strategy Isn’t Working

marketing strategy

We often get contacted by businesses who need help with improving their marketing campaigns. Some aren’t sure of what type of lead magnet they should use or they don’t know what methods they should use to implement their plan. A lot of the time, we find that businesses try to take on this task without…

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The 3 Best Ways to Engage Your Target Audience

target audience

With the variety of marketing options available to engage your target audience, it can be an overwhelming process to decide which methods work the best. Some of the methods you use will be influenced by the type of audience you’re trying to attract. But there are three proven ways you can reach your audience quickly…

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Are You Struggling to Stay Ahead with Social Media?

social media

As with other online marketing efforts, social media is not a one and done type of strategy. In fact, it requires constant involvement and interaction in order to be effective. Which is probably why most business give up or don’t participate altogether because they find it too time consuming and overwhelming. The good news is…

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Should You Hire a Professional on Retainer?

hire a professional

Many businesses have someone on staff to handle their ongoing needs such as web development, building maintenance, or creating a marketing strategy. However, they may find that their designated person doesn’t always have the resources or time needed to perform the tasks assigned to them. Some will outsource this type of work but due to…

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How Well Do You Know Your Target Audience?

Part of developing a marketing strategy for my clients involves gaining a complete understanding of their target audience. Unfortunately, most businesses fall into a familiar trap that prevents them from reaching valuable prospective customers. As part of our marketing consultation, we ask our clients – Who is your ideal customer? Their answer – Anyone looking…

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Why Your List is Vital to Successful Event Marketing

Every good marketing strategy involves a plan to develop a list so that a business can market to it on a regular basis. What most businesses don’t realize is how important that list is when developing a marketing strategy for their event. No matter how big or successful your list has been in the past,…

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Never Underestimate the Power of a Good Content Strategy

There has never been a better time to reach prospective customers than there is now. Businesses have so many marketing channels to reach their target audience that it’s mind-boggling. They can reach people through direct mail packages or postcards. There’s also a wealth of choices online with email, website content, social media, and blog posts.…

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