Why Your List is Vital to Successful Event Marketing

Every good marketing strategy involves a plan to develop a list so that a business can market to it on a regular basis. What most businesses don’t realize is how important that list is when developing a marketing strategy for their event. No matter how big or successful your list has been in the past,…

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Timing is Everything in Event Marketing

Getting the marketing just right for your event can make a huge difference in its success. Part of getting it right all comes down to the timing of when and where your marketing takes place. One of the most common mistakes I see when it comes to event marketing is that companies don’t allow enough…

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How to Measure Your Marketing Campaign’s Performance

When you’re sending out an email, postcard, sales letter, or any other marketing promotion, it’s important to know who you’re sending it to and what their response is. Why? It’s a great way to know who responds to your marketing so you know who to target going forward. Direct response marketing allows you to track…

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