Never Underestimate the Power of a Good Content Strategy

There has never been a better time to reach prospective customers than there is now. Businesses have so many marketing channels to reach their target audience that it’s mind-boggling. They can reach people through direct mail packages or postcards. There’s also a wealth of choices online with email, website content, social media, and blog posts.…

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Focus on What You Do Best to Guarantee Your Success

As someone who provides copywriting services, I meet a lot of people both online and offline. The one thing that surprises me most is how many business owners tell me that they spend hours doing everything but the one thing that they should be doing – running their business. I hear stories of people staying…

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Three Keys to Successful Content

If you want your business to get noticed online, you must create content. But just any content won’t do. You need to have a specific plan in mind to create content so that it brings attention to your website and your business. Here are three keys to achieving success with your content: – Relevance –…

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What’s Your Content Strategy?

A business in today’s world can’t survive without content. Yet I meet so many people who don’t have a plan for the format, message, or frequency of their content. If your business has a website, you must have content. If you’re trying to reach people online, you must have a strategy to do it. In…

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Do You Need to Revamp Your Marketing Promos?

Has the response rate from your marketing promos dropped? Are you not reaching as many prospective customers you once did? It may be time to revamp your marketing methods. It can be easy to send out the same marketing message hoping that it will “stick” with someone. After time, you may lose your touch if…

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What Problem Does Your Business Solve?

Your business sells a product or service that provides a solution to your customers or you wouldn’t be in business. Whether you sell software that helps streamline processes, provide lawn care and maintenance, or recruit top executives to large corporations, your business provides a solution. It’s important to make sure you promote your business according…

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