Why Your List is Vital to Successful Event Marketing

Every good marketing strategy involves a plan to develop a list so that a business can market to it on a regular basis. What most businesses don’t realize is how important that list is when developing a marketing strategy for their event. No matter how big or successful your list has been in the past,…

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Focus on What You Do Best to Guarantee Your Success

As someone who provides copywriting services, I meet a lot of people both online and offline. The one thing that surprises me most is how many business owners tell me that they spend hours doing everything but the one thing that they should be doing – running their business. I hear stories of people staying…

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Do You Need to Revamp Your Marketing Strategy?

Has the response rate from your marketing promos dropped? Or, are you not reaching as many prospective customers as you’d hoped? It may be time to revamp your marketing strategy. Staying Away From “Generic” Messages Most businesses make the mistake of thinking that a generic marketing message with “stick” with someone and eventually generate sales.…

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