How Well Do You Know Your Target Audience?

Part of developing a marketing strategy for my clients involves gaining a complete understanding of their target audience. Unfortunately, most businesses fall into a familiar trap that prevents them from reaching valuable prospective customers. As part of our marketing consultation, we ask our clients – Who is your ideal customer? Their answer – Anyone looking…

Continue Reading →

Why Your List is Vital to Successful Event Marketing

Every good marketing strategy involves a plan to develop a list so that a business can market to it on a regular basis. What most businesses don’t realize is how important that list is when developing a marketing strategy for their event. No matter how big or successful your list has been in the past,…

Continue Reading →

Never Underestimate the Power of a Good Content Strategy

There has never been a better time to reach prospective customers than there is now. Businesses have so many marketing channels to reach their target audience that it’s mind-boggling. They can reach people through direct mail packages or postcards. There’s also a wealth of choices online with email, website content, social media, and blog posts.…

Continue Reading →

Timing is Everything in Event Marketing

Getting the marketing just right for your event can make a huge difference in its success. Part of getting it right all comes down to the timing of when and where your marketing takes place. One of the most common mistakes I see when it comes to event marketing is that companies don’t allow enough…

Continue Reading →

How to Measure Your Marketing Campaign’s Performance

When you’re sending out an email, postcard, sales letter, or any other marketing promotion, it’s important to know who you’re sending it to and what their response is. Why? It’s a great way to know who responds to your marketing so you know who to target going forward. Direct response marketing allows you to track…

Continue Reading →