How Well Do You Know Your Target Audience?

Part of developing a marketing strategy for my clients involves gaining a complete understanding of their target audience. Unfortunately, most businesses fall into a familiar trap that prevents them from reaching valuable prospective customers. As part of our marketing consultation, we ask our clients – Who is your ideal customer? Their answer – Anyone looking…

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Why Your List is Vital to Successful Event Marketing

Every good marketing strategy involves a plan to develop a list so that a business can market to it on a regular basis. What most businesses don’t realize is how important that list is when developing a marketing strategy for their event. No matter how big or successful your list has been in the past,…

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Never Underestimate the Power of a Good Content Strategy

There has never been a better time to reach prospective customers than there is now. Businesses have so many marketing channels to reach their target audience that it’s mind-boggling. They can reach people through direct mail packages or postcards. There’s also a wealth of choices online with email, website content, social media, and blog posts.…

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Timing is Everything in Event Marketing

Getting the marketing just right for your event can make a huge difference in its success. Part of getting it right all comes down to the timing of when and where your marketing takes place. One of the most common mistakes I see when it comes to event marketing is that companies don’t allow enough…

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How to Measure Your Marketing Campaign’s Performance

When you’re sending out an email, postcard, sales letter, or any other marketing promotion, it’s important to know who you’re sending it to and what their response is. Why? It’s a great way to know who responds to your marketing so you know who to target going forward. Direct response marketing allows you to track…

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Focus on What You Do Best to Guarantee Your Success

As someone who provides copywriting services, I meet a lot of people both online and offline. The one thing that surprises me most is how many business owners tell me that they spend hours doing everything but the one thing that they should be doing – running their business. I hear stories of people staying…

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Three Keys to Successful Content

If you want your business to get noticed online, you must create content. But just any content won’t do. You need to have a specific plan in mind to create content so that it brings attention to your website and your business. Here are three keys to achieving success with your content: – Relevance –…

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Do You Need to Revamp Your Marketing Strategy?

Has the response rate from your marketing promos dropped? Or, are you not reaching as many prospective customers as you’d hoped? It may be time to revamp your marketing strategy. Staying Away From “Generic” Messages Most businesses make the mistake of thinking that a generic marketing message with “stick” with someone and eventually generate sales.…

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Does Your Marketing Strategy Reflect Your USP?

Your business sells a product or service that provides a solution to your customers. But are you addressing that solution when it comes to your marketing strategy? Whether you sell software that helps streamline processes, provide lawn care and maintenance, or recruit top executives to large corporations, your business provides a solution. And your solution…

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