How Do You Know What to Charge for Information Products?

information products

As we talked about in our last blog post, in order for you to determine the price of your product, you must first calculate its cost. Once you’ve gone through the necessary steps, you will use that number as the foundation of your pricing structure. Most information marketing experts state that your product should be…

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Determining the Cost of Your Information Products

information product

Do you know the cost of your information products? How much does it cost to produce them? What elements are involved? Why is this knowing this so important? No one wants to spend time and money on creating an information product only to find that it isn’t selling. The problem may lie in how much…

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How Do You Know What Types of Information Products to Create?

It’s one thing to decide that you’re going to create information products for your business but it can be difficult to decide what types of products you should create. There are a variety of products you can choose from but you will likely need to do some research to uncover which ones will work best…

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Are Information Products a Good Fit for Your Business?

information products

Information products are a great way to add additional revenue streams to your existing business. Some people actually make information products their complete business. But are they a good fit for you? It partly depends on what type of business you have and if it’s something your customers will be open to. If your business…

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How to Make More Money With Your Info-Marketing Business

information marketing

If you currently sell information-based products like books or training courses, you may want to consider expanding your sales strategy to fully monetize your business. Even if you’re successfully reaching your sales goals with your current strategy, you may be overlooking how to make more money and do it with less effort. People who actively…

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Is It Possible to be an Information Marketer Without Even Knowing It?

information marketing

The term “information marketing” isn’t necessarily new but some businesses still may not classify themselves as such. If you currently publish information in the forms of books, ebooks, training manuals or courses, you may not realize it but you, in fact, are an information marketer. While you may classify yourself as a coach, trainer, author,…

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Does Social Media Need a Different Strategy?

social media marketing strategy

Every aspect of your overall marketing campaign needs its own strategy. All of your marketing avenues deserve a specific set of tasks and goals to help you reach your goals. But what about social media? It’s a different animal than traditional advertising so it deserves its own special type of attention. The Social in Social…

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3 Simple Ways to Improve Your Social Media Results

social media strategy

Social media should be an integral part of every company’s marketing strategy. While some may still consider it a fad, it’s certainly made an impact and it’s definitely not going away anytime soon. One of the contributing factors to social media’s importance to marketing campaigns is the fact that it’s not just for teenagers anymore.…

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Three Reasons Why Your Marketing Strategy Isn’t Working

marketing strategy

We often get contacted by businesses who need help with improving their marketing campaigns. Some aren’t sure of what type of lead magnet they should use or they don’t know what methods they should use to implement their plan. A lot of the time, we find that businesses try to take on this task without…

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The 3 Best Ways to Engage Your Target Audience

target audience

With the variety of marketing options available to engage your target audience, it can be an overwhelming process to decide which methods work the best. Some of the methods you use will be influenced by the type of audience you’re trying to attract. But there are three proven ways you can reach your audience quickly…

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